Copywriting projects
I have written words for every industry from sports to airports, from pharma to finance, from property to travel. Editorial projects have included annual reports, award submissions, SEO content, tone of voice briefs and much more.
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My copywriting clients include National Geographic, Hilton Hotels, Time Out, Activision, Camper & Nicholsons, Emirates and Hedonist Guides.
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Download samples below.
'Southeast Asia with Hilton'
Client: Guardian Labs
Storytelling about my favourite Asian destinations. Creating compelling reads from night markets to jungle treks, while weaving in SEO keywords and brand values.
The Guardian online.
'240 Years of C&N'
Client: Camper & Nicholsons
Hardcover historical volume, with gold leaf cover. Deep dive into industry's most inventive yacht company since 1782, over 35,000 words across 26 chapters. Includes interviews with industry pioneers Espen Oeino and Allegra Gucci.
240 pages.
'Call of Duty consultancy'
Client: Activision I Blizzard
In-person interviews with global gamers in Middle East and Eastern Europe ascertained rationale for gaming habits. Added real life destination value to game content. Client feedback in London followed by detailing reporting.
'Private client content'
Client: Heesen
Editorial consultancy with leading superyacht brand created private client brochures and multiple World Superyacht Award nominations. Interviews with leading superyacht names including Harrison Eidsgaard, Winch Design and Luca Dini Design.
8,000 words.
'Walking Istanbul'
Client: National Geographic
Love letter to world's most historic city. Step-by-step neighbourhood maps detail most atmospheric markets, mosques and hammams. I speak Turkish and lived in Beyoglu, Istanbul.
192 pages.
'Cruising the world'
Client: National Geographic
Travel content pushed bespoke cruises on a global scale, from Sri Lanka to Norway to China. Appeared in print and online channels for National Geographic.
Ongoing content.
'100 Yachts'
Client: Y.CO
Bespoke hardcover coffee table book showcasing the world's100 greatest yachts, distributed to world's leading owners and interviews.
180 pages.
'Complete France'
Client: Frommer's
Fifteen year co-authorship of America's best-selling guidebook to France. Since 2010 I've written the history, context, planning, Riviera and Provence sections. Latest 2024 copy covered Olympic year.
824 pages.
'SEA+I Magazine'
Client: Camper & Nicholsons
Author of over 100 stories in 11 issues of award-winning magazine, for world's oldest and most prestigious yacht company. Ground-breaking features flag marine pollution, alternative fuels and exploration by minority voices.
11 issues @ 192 pages.
'Milan & the Italian Lakes'
Client: Time Out
In-depth guide to Italian fashion and food capital, with additional content consultancy. A book so good that Giorgio Armani sent me a personal thank you note.
256 pages.
'A Hedonist's Guide....to Istanbul'
Client: Hedonist Guides
Custom luxury guide to finest rooftop bars, hip hotels and sights in Europe's biggest city. Partner content used by Emirates, Virgin Atlantic and Aston Martin.
208 pages.
'100,000 words travel content'
Client: Y.CO
Sole authorship of 100,000 words of custom destination content, covering over 1,000 charter destinations across five oceans. One month planning in London and Monaco; 12 months of writing around the world.
